* { margin:0; padding:0; box-sizing:border-box; }
        :root {
            --deep-blue: #001a4d;
            --brand: #1e40af;
            --accent: #3b82f6;
            --light-blue: #dbeafe;
            --text-dark: #0f172a;
            --text-muted: #475569;
            --bg-soft: #f8fafc;
            --border: #e2e8f0;
            --grad-primary: linear-gradient(135deg, #1e40af, #3b82f6);
            --shadow: 0 20px 25px -5px rgba(0,0,0,0.05), 0 8px 10px -6px rgba(0,0,0,0.02);
            --radius: 28px;
            --font: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
        }
        body {
            font-family: var(--font);
            color: var(--text-dark);
            background: white;
            line-height: 1.5;
            overflow-x: hidden;
        }
        .container { max-width:1280px; margin:0 auto; padding:0 24px; width:100%; }
        @media (min-width:768px) { .container { padding:0 30px; } }
        h1,h2,h3 { font-weight:700; line-height:1.2; }
        h1 { font-size:clamp(2.2rem,5vw,4rem); }
        h2 { font-size:clamp(1.8rem,4vw,2.8rem); margin-bottom:1rem; }
        h2 span { color:var(--brand); }
        a { text-decoration:none; color:inherit; }
        img { max-width:100%; height:auto; display:block; }

        /* Header spacer - matches critical CSS */
        .header-spacer { height: var(--header-height, 80px); width: 100%; contain: layout; }
        @media (max-width: 768px) { .header-spacer { height: var(--header-height-mobile, 70px); } }
        *, *:hover, *:focus { transition: none !important; }

        /* ===== HERO ===== */
        .hero-inner-page {
            background:
                linear-gradient(105deg, rgba(15, 23, 42, 0.94) 0%, rgba(23, 37, 84, 0.84) 38%, rgba(59, 130, 246, 0.22) 62%, rgba(255, 255, 255, 0) 80%),
                url('/assets/images/digital%20marketing%20banner.webp') no-repeat center/cover;
            padding: calc(var(--header-height, 80px) + 38px) 0 60px;
            contain: layout paint;
            color: white;
            overflow: hidden;
            min-height: 100vh;
            display: flex;
            align-items: center;
            position: relative;
            margin-top: calc(-1 * var(--header-height, 80px));
        }
        .hero-grid {
            display: grid;
            grid-template-columns: 1.05fr 0.95fr;
            gap: 42px;
            align-items: center;
        }
        .hero-copy {
            max-width: 720px;
            color: #fff;
        }
        .hero-kicker {
            display: inline-flex;
            align-items: center;
            gap: 10px;
            background: rgba(255,255,255,0.12);
            border: 1px solid rgba(255,255,255,0.16);
            border-radius: 999px;
            padding: 10px 18px;
            margin-bottom: 18px;
            font-size: 0.9rem;
            font-weight: 700;
        }
        .hero-inner-page h1 { color:white; margin-bottom:1rem; text-align:left; }
        .hero-inner-page p { font-size:1.05rem; opacity:0.95; max-width:760px; margin:0 0 16px; text-align:left; line-height:1.75; }
        .hero-actions {
            display: flex;
            flex-wrap: wrap;
            gap: 16px;
            margin-top: 10px;
        }
        .hero-btn-primary, .hero-btn-secondary {
            display: inline-flex;
            align-items: center;
            justify-content: center;
            border-radius: 999px;
            font-weight: 700;
        }
        .hero-btn-primary {
            background: #fff;
            color: #1e40af;
            padding: 14px 28px;
        }
        .hero-btn-secondary {
            color: #fff;
            border-bottom: 2px solid rgba(255,255,255,0.72);
            padding-bottom: 3px;
        }
        .hero-visual { min-height: 420px; }

        /* ===== BREADCRUMB ===== */
        .breadcrumb-wrapper {
            background: var(--bg-soft); padding:12px 0; border-bottom:1px solid var(--border);
            contain: layout;
        }
        .breadcrumb {
            display:flex; flex-wrap:nowrap; gap:8px; list-style:none; font-size:0.9rem;
            overflow-x:auto; white-space:nowrap; padding:4px 0; -webkit-overflow-scrolling:touch;
        }
        .breadcrumb::-webkit-scrollbar { display:none; }
        .breadcrumb-item a { color:var(--brand); font-weight:500; }
        .breadcrumb-item.active { color:var(--text-muted); }
        .breadcrumb-item+.breadcrumb-item::before { content:"/"; padding-right:8px; color:var(--text-muted); }

        /* ===== SECTION STYLES ===== */
        .section-padding { padding:70px 0; contain: layout style paint; }
        @media (max-width:768px) { .section-padding { padding:50px 0; } }
        .bg-soft { background: linear-gradient(180deg, #eff6ff 0%, #dbeafe 100%); }

        /* Section 2: What Influences - blue theme */
        .section-padding:not(.bg-soft) { background: linear-gradient(180deg, #f0f9ff 0%, #e0f2fe 100%); }
        /* Section 3: Typical Services - purple/indigo theme */
        .section-padding.bg-soft { background: linear-gradient(180deg, #f5f3ff 0%, #ede9fe 100%); }

        .section-header {
            max-width:800px; margin:0 auto 50px; text-align:center;
        }
        .section-header h2 {
            background: linear-gradient(135deg, #1e40af 0%, #7c3aed 50%, #059669 100%);
            -webkit-background-clip: text;
            -webkit-text-fill-color: transparent;
            background-clip: text;
        }
        .section-header p { color:var(--text-muted); font-size:1.25rem; }

        /* ===== CARDS & LISTS ===== */
        .factors-grid, .services-grid {
            display: grid;
            grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));
            gap: 25px;
            margin: 40px 0;
            contain: layout;
        }
        .factor-card, .service-card {
            border-radius: var(--radius);
            padding: 35px 30px;
            border: 1px solid rgba(255,255,255,0.2);
            box-shadow: 0 20px 40px rgba(15, 23, 42, 0.12);
            display: flex;
            flex-direction: column;
            gap: 16px;
            min-height: 100%;
        }
        .factor-card h3, .service-card h3 {
            font-size:1.5rem;
            margin-bottom:0;
            color:#fff;
            font-weight:800;
        }
        .factor-card p, .service-card p {
            color:rgba(255,255,255,0.94);
            font-size:1.08rem;
            line-height:1.75;
            font-weight:700;
            flex: 1;
        }
        .factor-card:nth-child(1) { background: linear-gradient(135deg, #1d4ed8 0%, #2563eb 55%, #38bdf8 100%); }
        .factor-card:nth-child(2) { background: linear-gradient(135deg, #7c3aed 0%, #9333ea 52%, #c084fc 100%); }
        .factor-card:nth-child(3) { background: linear-gradient(135deg, #0f766e 0%, #14b8a6 52%, #2dd4bf 100%); }
        .factor-card:nth-child(4) { background: linear-gradient(135deg, #be123c 0%, #e11d48 52%, #fb7185 100%); }
        .factor-card:nth-child(5) { background: linear-gradient(135deg, #ea580c 0%, #f97316 52%, #fdba74 100%); }
        .factor-card:nth-child(6) { background: linear-gradient(135deg, #4338ca 0%, #4f46e5 52%, #818cf8 100%); }
        .factor-card:nth-child(7) { background: linear-gradient(135deg, #0369a1 0%, #0284c7 52%, #38bdf8 100%); }
        .factor-card:nth-child(8) { background: linear-gradient(135deg, #15803d 0%, #16a34a 52%, #4ade80 100%); }
        .service-card:nth-child(1) { background: linear-gradient(135deg, #1d4ed8 0%, #2563eb 52%, #60a5fa 100%); }
        .service-card:nth-child(2) { background: linear-gradient(135deg, #7c2d12 0%, #ea580c 52%, #fb923c 100%); }
        .service-card:nth-child(3) { background: linear-gradient(135deg, #6d28d9 0%, #8b5cf6 52%, #c4b5fd 100%); }
        .service-card:nth-child(4) { background: linear-gradient(135deg, #be185d 0%, #ec4899 52%, #f9a8d4 100%); }
        .service-card:nth-child(5) { background: linear-gradient(135deg, #0f766e 0%, #0ea5e9 52%, #67e8f9 100%); }
        .card-quote-btn {
            display: inline-flex;
            align-items: center;
            justify-content: center;
            gap: 10px;
            width: fit-content;
            padding: 14px 22px;
            border-radius: 999px;
            background: rgba(255,255,255,0.16);
            border: 1.5px solid rgba(255,255,255,0.42);
            color: #fff;
            font-weight: 800;
            font-size: 1rem;
            backdrop-filter: blur(8px);
        }
        .card-quote-btn .icon {
            width: 18px;
            height: 18px;
            fill: currentColor;
            flex-shrink: 0;
        }

        /* process steps */
        .process-steps {
            display: grid;
            grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
            gap: 20px;
            margin: 40px 0;
        }
        .step-item {
            background: white;
            border-radius: var(--radius);
            padding: 30px 20px;
            border: 1px solid var(--border);
            text-align: center;
        }
        .step-number {
            width: 50px; height:50px;
            background: var(--brand);
            color:white;
            border-radius: 50%;
            display: flex; align-items: center; justify-content: center;
            font-weight:700; font-size:1.4rem;
            margin: 0 auto 20px;
        }
        .step-item h3, .step-item h4 { font-size:1.2rem; margin-bottom:8px; color:var(--deep-blue); }
        .step-item p { color:var(--text-muted); font-size:0.95rem; }

        .section-note {
            font-size: 1.25rem;
            color: #475569;
            max-width: 900px;
            margin: 30px auto 0;
            text-align: center;
            line-height: 1.7;
        }

        .project-cta-section {
            padding: 44px 0 70px;
        }
        .project-cta-box {
            background:
                radial-gradient(circle at top left, rgba(59, 130, 246, 0.28), transparent 28%),
                linear-gradient(135deg, #020617 0%, #0f172a 38%, #0f2d6b 72%, #2563eb 100%);
            border-radius: 34px;
            padding: 48px 44px;
            color: #fff;
            display: flex;
            flex-direction: column;
            gap: 28px;
            box-shadow: 0 24px 48px rgba(2, 6, 23, 0.22);
            overflow: hidden;
        }
        .project-cta-eyebrow {
            display: inline-flex;
            width: fit-content;
            padding: 10px 16px;
            border-radius: 999px;
            background: rgba(255,255,255,0.12);
            border: 1px solid rgba(255,255,255,0.2);
            font-size: 0.92rem;
            font-weight: 700;
            letter-spacing: 0.04em;
            text-transform: uppercase;
            margin-bottom: 14px;
        }
        .project-cta-copy h2 {
            color: #fff;
            font-size: clamp(2rem, 4vw, 3rem);
            margin-bottom: 14px;
        }
        .project-cta-copy p {
            color: rgba(255,255,255,0.9);
            font-size: 1.12rem;
            line-height: 1.8;
            max-width: 820px;
            font-weight: 600;
        }
        .project-cta-actions {
            display: flex;
            flex-wrap: wrap;
            gap: 16px;
        }
        .project-cta-btn {
            display: inline-flex;
            align-items: center;
            justify-content: center;
            gap: 12px;
            padding: 16px 26px;
            border-radius: 999px;
            font-weight: 800;
            font-size: 1rem;
            border: 1.5px solid transparent;
        }
        .project-cta-btn .icon {
            width: 18px;
            height: 18px;
            fill: currentColor;
            flex-shrink: 0;
        }
        .project-cta-btn.primary {
            background: linear-gradient(135deg, #22c55e 0%, #14b8a6 100%);
            color: #fff;
        }
        .project-cta-btn.secondary {
            background: rgba(255,255,255,0.12);
            border-color: rgba(255,255,255,0.28);
            color: #fff;
        }
        .project-cta-btn.tertiary {
            background: #fff;
            color: #0f172a;
        }

        /* ===== FORM SECTION (merged image/ form) ===== */
        .form-merged {
            display: grid;
            grid-template-columns: 1fr 1fr;
            background: white;
            border-radius: 36px;
            overflow: hidden;
            border: 1px solid var(--border);
        }
        .form-image {
            background: var(--light-blue);
            min-height: 400px;
            display: flex;
            align-items: center;
            justify-content: center;
            padding: 2rem;
        }
        .form-image svg { width:80%; max-width:300px; height:auto; }
        .form-content {
            padding: 50px 40px;
            background: white;
        }
        .form-content h2 { font-size:2rem; margin-bottom:0.5rem; }
        .form-sub { color:var(--accent); font-weight:500; margin-bottom:2rem; }
        .input-group { margin-bottom:1.2rem; }
        .input-group input, .input-group textarea {
            width:100%; padding:14px 20px; border:2px solid var(--border); border-radius:50px;
            font-size:1rem; background:white;
        }
        .input-group textarea { min-height:120px; border-radius:25px; }
        .input-group input:focus, .input-group textarea:focus {
            outline:none; border-color:var(--accent);
        }
        .form-wa-btn {
            width:100%; background:#25D366; border:none; color:white;
            padding:16px 20px; border-radius:60px; font-weight:700; font-size:1.2rem;
            display:flex; align-items:center; justify-content:center; gap:12px;
            cursor:pointer;
        }
        .privacy-note {
            margin-top:20px; font-size:0.9rem; color:var(--text-muted); text-align:center;
        }
        @media (max-width:768px) {
            .hero-inner-page {
                min-height: auto;
                padding: calc(var(--header-height-mobile, 70px) + 26px) 0 36px;
                background: linear-gradient(135deg, #0f172a, #1e3a8a 48%, #2563eb) !important;
                margin-top: calc(-1 * var(--header-height-mobile, 70px));
            }
            .hero-grid {
                grid-template-columns: 1fr;
            }
            .hero-copy {
                text-align: center;
                max-width: 100%;
            }
            .hero-kicker {
                margin: 0 auto 16px;
            }
            .hero-inner-page h1,
            .hero-inner-page p {
                text-align: center;
            }
            .hero-inner-page p { font-size: .96rem; line-height: 1.65; margin: 0 0 14px; }
            .hero-actions { justify-content: center; }
            .hero-btn-primary { width: 100%; padding: 13px 22px; }
            .hero-visual { display: none; min-height: 0; }
            .form-merged { grid-template-columns:1fr; }
            .form-image { min-height:250px; }
            .form-content { padding:35px 25px; }
            .factor-card, .service-card {
                padding: 28px 22px;
            }
            .card-quote-btn {
                width: 100%;
            }
            .project-cta-section {
                padding: 28px 0 50px;
            }
            .project-cta-box {
                padding: 32px 24px;
                border-radius: 28px;
            }
            .project-cta-actions {
                flex-direction: column;
            }
            .project-cta-btn {
                width: 100%;
            }
        }

        /* ===== CTA SECTION ===== */
        .cta-section {
            padding: 50px 0 60px;
        }
        @media (max-width: 768px) {
            .cta-section { padding: 40px 0 50px; }
        }
        .cta-gradient-box {
            background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
            border-radius: 32px;
            padding: 60px 45px;
            display: flex;
            flex-direction: column;
            gap: 35px;
            color: white;
            margin: 40px 0 60px;
        }
        .cta-gradient-box h2 { font-size: 2.2rem; color: white !important; }
        .cta-gradient-box p { font-size: 1.2rem; line-height: 1.7; color: rgba(255,255,255,0.95); }
        .cta-buttons-row {
            display: flex;
            flex-wrap: wrap;
            gap: 20px;
        }
        .cta-btn {
            display: inline-flex; align-items: center; gap: 14px;
            background: white; color: #000;
            padding: 18px 44px; border-radius: 60px;
            font-weight: 700; font-size: 1.2rem;
            border: none;
        }
        .cta-btn .icon { width: 22px; height: 22px; fill: currentColor; display: inline-block; flex-shrink: 0; }
        .cta-btn.wa { background: #25D366; color: white; }
        @media (max-width: 768px) {
            .cta-gradient-box { padding: 40px 25px; gap: 25px; }
            .cta-buttons-row { flex-direction: column; }
            .cta-btn { justify-content: center; padding: 16px 30px; }
        }

        .footer-credit {
            padding: 1.5rem 0;
            text-align: center;
            color: #aaa;
            border-top: 1px solid var(--border);
            font-size: 0.9rem;
        }

        /* ===== PRICING PAGE (2026) — sections, process, white label ===== */
        .sr-only {
            position: absolute;
            width: 1px;
            height: 1px;
            padding: 0;
            margin: -1px;
            overflow: hidden;
            clip: rect(0, 0, 0, 0);
            white-space: nowrap;
            border: 0;
        }
        .page-pricing .pricing-section {
            padding: 56px 0;
            background: #fff;
        }
        .page-pricing .pricing-section-alt {
            background: #f8fafc;
        }
        .page-pricing .pricing-section-intro {
            text-align: center;
            max-width: 920px;
            margin: 0 auto 32px;
        }
        .page-pricing .pricing-section-intro h2 {
            font-size: clamp(1.6rem, 3vw, 2.2rem);
            font-weight: 800;
            color: #0f172a;
            margin: 0 0 8px;
            line-height: 1.2;
        }
        .page-pricing .pricing-section-intro .heading-accent,
        .page-pricing .heading-accent {
            color: #2563eb;
        }
        .page-pricing .pricing-section-lead {
            font-size: 1.05rem;
            line-height: 1.75;
            color: #475569;
            text-align: center;
            margin: 16px 0 0;
        }
        .page-pricing .pricing-subheading {
            font-size: 1.2rem;
            font-weight: 800;
            color: #0f172a;
            margin: 44px 0 18px;
            text-align: center;
        }
        .page-pricing .process-grid {
            display: grid;
            gap: 16px;
            grid-template-columns: 1fr;
        }
        @media (min-width: 768px) {
            .page-pricing .process-grid {
                grid-template-columns: repeat(2, minmax(0, 1fr));
            }
        }
        @media (min-width: 1024px) {
            .page-pricing .process-grid {
                grid-template-columns: repeat(3, minmax(0, 1fr));
            }
        }
        .page-pricing .process-card {
            background: #f8fafc;
            border: 1px solid #e2e8f0;
            border-radius: 14px;
            padding: 1.35rem 1.25rem;
        }
        .page-pricing .process-card span {
            display: block;
            font-size: 0.82rem;
            font-weight: 800;
            color: #1e40af;
            letter-spacing: 0.04em;
            margin-bottom: 10px;
        }
        .page-pricing .process-card h3 {
            font-size: 1.05rem;
            margin: 0 0 10px;
            color: #0f172a;
            font-weight: 700;
            line-height: 1.25;
        }
        .page-pricing .process-card p {
            font-size: 0.92rem;
            color: #475569;
            line-height: 1.65;
            margin: 0;
        }
        .page-pricing .pricing-section-closing {
            max-width: 820px;
            margin: 36px auto 0;
            text-align: center;
            font-size: 1.05rem;
            line-height: 1.7;
            color: #334155;
            font-weight: 500;
        }
        .page-pricing .pricing-pill-list {
            list-style: none;
            margin: 0 auto;
            padding: 0;
            display: grid;
            grid-template-columns: 1fr;
            gap: 10px;
            max-width: 960px;
        }
        @media (min-width: 640px) {
            .page-pricing .pricing-pill-list {
                grid-template-columns: repeat(2, minmax(0, 1fr));
            }
        }
        .page-pricing .pricing-pill-list li {
            padding: 12px 16px;
            background: #fff;
            border-radius: 12px;
            color: #0f172a;
            font-size: 0.95rem;
            font-weight: 600;
            border: 1px solid var(--border);
            display: flex;
            align-items: flex-start;
            gap: 10px;
        }
        .page-pricing .pricing-section-alt .pricing-pill-list li {
            background: #fff;
        }
        .page-pricing .pricing-pill-list li::before {
            content: "\2713";
            flex: 0 0 auto;
            color: #15803d;
            font-weight: 800;
        }
        .page-pricing .pricing-table-wrap {
            overflow: auto;
            border: 1px solid #dbe5f3;
            border-radius: 16px;
            margin-top: 8px;
            background: #fff;
        }
        .page-pricing .pricing-agency-table {
            width: 100%;
            border-collapse: collapse;
            min-width: 520px;
        }
        .page-pricing .pricing-agency-table th {
            background: #0f172a;
            color: #fff;
            padding: 14px 16px;
            text-align: left;
            font-size: 0.9rem;
        }
        .page-pricing .pricing-agency-table td {
            padding: 12px 16px;
            border-bottom: 1px solid #e2e8f0;
            font-size: 0.92rem;
            line-height: 1.5;
            vertical-align: top;
        }
        .page-pricing .pricing-agency-table tbody tr:last-child td {
            border-bottom: none;
        }
        .page-pricing .pricing-agency-table td:first-child {
            background: #0b0f19;
            color: #f8fafc;
            font-weight: 600;
            width: 34%;
        }
        .page-pricing .pricing-agency-table td:last-child {
            background: #f1f5f9;
            color: #0f172a;
        }
        .page-pricing .pricing-quote-cta.gradient-cta {
            align-items: center;
            text-align: center;
        }
        .page-pricing .pricing-quote-cta .cta-content {
            margin-left: auto;
            margin-right: auto;
            max-width: 44rem;
        }
        .page-pricing .pricing-quote-cta .cta-buttons {
            justify-content: center;
        }
        @media (max-width: 768px) {
            .page-pricing .pricing-section {
                padding: 44px 0;
            }
        }